According Jonah Weiner, Jerry Seinfeld’s success stems from audience intimacy. It’s about making small things appear big. And it’s about obsessing over details like building a Japanese cricket cage. Jonah is not defending the architecture of Seinfeld, the popular nineties sitcom.  He’s talking about dying while standing up. Because to live is to stand up to failure. The NY Times Magazine profile showcases Jerry’s obsession with joke refinement. An exercise which might take years to accomplish. Akin to the mastery of a violin. An intricate process […]

Categories: Food Finds, Pioneer • Tags: Dinner Lab, Ek Timrek, hamachi, Jerry Seinfield, Jonah Weiner, Kao Soi, NY Times Magazine, Seinfeld, shrimp and grits, stand up, Thai, Tom Kah, tom kha gai