Anne Marie Chaker at The Wall Street Journal gave us some new insights how monster consumer brands are amping up texture in products.  It seems that preferences for mouth feel can put consumers into one of four categories: chewers; crunchers; smooshers; or suckers.  The findings suggest that we reach for snacks that not only match our style but the situation around us. Christine Kalvenes, Frito Lay VP of Innovation, explains in the WSJ online video, that time of day or […]

Categories: Meaning • Tags: emotion, food, texture, Wall Street Journal