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The ketchup tree

July 27, 2014 by antdina

We crave embellishment. The lace on a dress. The cornice where the wall meets the ceiling. The violins swelling as the most memorable line of the movie is uttered. The same remains true for the architecture of a meal. Would that fish and rice stand solely as nourishment, we’d have no use for tartar sauce or soy. Our hot dogs and hamburgers would lie plain. And we’d savor that protein tidal wave from the Summer grill un-aided by condiments. And yet […]

Categories: Design • Tags: 11 Plates, apple, citrus, Dahlia's Lounge, ketchup, Lupa, Mario Batali, peaches, pear, pickle, pickled peaches, pork, Salty Sow

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Forget the taco salad. And remember the salad taco.

July 15, 2014 by antdina

The year is 1999. Federal courts declare Microsoft a monopoly. George “double-yah” rises as the top Republican hopeful. Brittnay Spears is still a child and not having children. And Bud Light captures our attention with Real Men of Genius on the radio. In that advertising campaign, agency DDB Worldwide to took careful aim to lampoon our obsession with indulgence. In this radio spot they expose irony of a 1200 calorie taco salad. Complete with an edible, deep-fried tortilla shell. The music overlay […]

Categories: Design • Tags: 11 Plates, Elizabeth Street Cafe, fritters, larb, lettuce, Qui, Real Men of Genius, red fish, salad, taco

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The charm of the South is in the phrase

March 2, 2014 by antdina

Like white on rice. Lower than a snakes belly. She could start an argument in an empty house. Elvis has left the building. He’s so dumb he couldn’t pour piss out of a boot with the instructions written on the heel. These are idioms of the American South. Crisp images that accelerate meaning. Ingredients harvested from what we see. Rice. Snakes. Boots. Elvis. Want to taste more?  Check out the Examiner. They have listed the top 50 Souther-isms. And 50 more. […]

Categories: Meaning • Tags: 11 Plates, 11 Plates & Wine, bergamot, brussel sprouts, culinary synonyms, Dominique Labeaud, rib, short rib

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